diff --git a/src/games/swdbg/SWDBGGame.js b/src/games/swdbg/SWDBGGame.js
index 5a6e19a..23d9694 100644
--- a/src/games/swdbg/SWDBGGame.js
+++ b/src/games/swdbg/SWDBGGame.js
@@ -787,15 +787,20 @@ export default class SWDBGGame extends Phaser.Scene {
     // the row
     const rowX0 = 510;
     const legal = this.humanTurnLegal();
+    const humanFaction = gs.players[this.humanSeat].faction;
     gs.galaxy.row.forEach((card, i) => {
       const def = cardDef(card);
       const x = rowX0 + i * (cw + 14);
-      this._rowPos.set(card.uid, { x, y });
+      // nudge cards vertically to hint at ownership: down for the player's own
+      // faction (easier to buy), up for the opponent's faction, untouched if neutral
+      const rowNudge = def.faction === 'neutral' ? 0 : def.faction === humanFaction ? 12 : -12;
+      const cy = y + rowNudge;
+      this._rowPos.set(card.uid, { x, y: cy });
       const buyable = !this.squad.size && legal && legal.buys.some((b) => b.uid === card.uid);
       const targetable = this.squad.size > 0 && this.rowTargetReachable(card);
       const freeTarget = this.mode.type === 'target' && ['discardRow', 'freePurchase', 'destroyCapital'].includes(this.mode.decision?.op)
         && (this.mode.candidates || []).some((c) => c.uid === card.uid);
-      this.makeCard(x, y, card, cw, ch, {
+      this.makeCard(x, cy, card, cw, ch, {
         parent: this.rowLayer, showText: true,
         highlightBuy: buyable, highlightTarget: targetable, highlightGold: freeTarget,
         onClick: () => this.onRowClicked(card),